It’s Time to Re-think the Strategy, If Your Website Isn’t Getting You More Business..💛

Treat your website like your first collaboration with a future client.

Photo by British Library on Unsplash

First of all, thank you so much for the love on my previous posts. Your kind messages have truly warmed my heart and given me the conviction to keep showing up for you each week. 🖤

When you think about your illustration business, you probably believe:

• You’ve spent years developing your unique style

• You’ve pulled together a professional portfolio site

• You’ve carefully curated your “best” work

And yet if a potential client lands on your site but doesn’t reach out…

You’re left wondering:
“What more should I do with my website so I can finally start receiving creative commissions from publishers who love my work?”

So What’s the Feeling and Clarity Clients Are Looking For ?

They are actually looking for a business clarity more than visual clarity. Your website’s beautiful illustrations might given them visual clarity but they are probably short of business clarity.

Think of your website as a business contract they sign up before they actually become your creative partner.

The truth is:

They’re not just buying your art.
They’re hiring a creative partner to help shape their vision.

And your website is often their first filter for that decision.

Your Website = Your Creative client acquisition strategy.

Let’s zoom out.

Your website isn’t just about “showcasing work.”
It’s part of your client acquisition strategy whether you realize it or not.

Here’s what a business-ready website does for you:

1. It filters the right kind of clients in (and the wrong ones out).

2. It saves you time answering the same “are you available?” messages.

3. It pre-sells your process, so your DMs aren’t just cold inquiries they’re warmed-up leads.

4. It makes you easier to recommend (because people know what you do and how to reach you).

5. It grows your email-list (so even if they’re not ready now, they’re not gone forever).

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💡What Clarity for clients Looks Like (In Practice)

Let’s say a publisher is working on a book about grief, courage, and nature.

They visit two illustrator sites:

❌ Website A:

• Art grid only

• No clear description of who they work with

• No personal note or invitation

• Generic contact form

They hesitate. Close the tab.

✅ Website B:

• A headline: “I illustrate gentle, emotional stories for young readers.”

• Portfolio includes a section on “Stories About Nature & Emotion”

• A sketch + caption: “Currently working on a story about a boy and a magical tree that helps him say goodbye.”

• A soft CTA: “Let’s connect and see if we’re a fit for your story.”

• Optional email signup: “Want to stay in touch?”

This isn’t just better design , it’s better business communication.
They feel something. They trust something. And they reach out.

Read My Earlier Post -

Auditing Children Book Illustrators Portfolio Websites This Week: 5 Crucial Homepage Elements Most Illustrators Miss.

Final Words:

Clients aren’t reading your mind.
They’re scanning your website looking for signs of alignment, trust, and a story they want to be part of.

That moment of recognition?
That’s when your website quietly opens the door to real clients and a thriving creative business.

If this post resonated, feel free to leave a comment or reply.
My DMs are open if you’d like to chat .

Or, Subscribe here , each post is a step toward building a creative business strategy that brings the right clients to you. 💛

Thanks for being here.
I’m cheering you on.

-SketchToSite.
Creative Business Ally for Children’s Book Illustrators Or Creatives.💛